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4由 Van de Water, Gordon B
出版 1989
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8由 Marten, Kimberly Zisk, 1963-
出版 1998
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9Han'gukhyŏng mak'et'ing sŏnggong sarye = Korea best marketing practice한국형 마케팅 성공 사례 = Korea best marketing practice由 KMAC
出版 2016
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12由 Maunuksela, Ari
出版 2003
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20由 Danilovich, Hanna
出版 2019
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