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  1. 1
    International brand management of Chinese companies case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets /
    by Bell, Sandra
    Published 2008

    This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.
    Electronic Book
  2. 2
    Research frontiers on the international marketing strategies of Chinese brands /
    by Hu, Zuohao, 1964-
    Published 2017

    This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.
    Book
  3. 3
    "XiaoLingTong" : a miracle for UTStarcom a disruptive tech in China? /
    by Sanderson, Jihong W.
    Published 2017

    This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.
    Book
  4. 4
    Piquadro : tech inside /
    Published 2006

    Book
  5. 5
    Taking the commanding heights : BNBM's branding strategy /
    by Yu, Chungling, Mao, Chuanjiang
    Published 2017

    This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.
    Book
  6. 6
    Pin pai jing ji de qiang guo zhan lue = China"s development strategy of brand economy /
    Pin pai jing ji de qiang guo zhan lue = China"s development strategy of brand economy /
    品牌经济的强国战略 = China's development strategy of brand economy /
    by Qian, Minghui
    Published 2018

    Book
  7. 7
    Ao yun zhi nian shi er da pin pai zhi shang = Twelve wounded brands in the Olympic year of 2008 /
    Ao yun zhi nian shi er da pin pai zhi shang = Twelve wounded brands in the Olympic year of 2008 /
    奥运之年十二大品牌之伤 = Twelve wounded brands in the Olympic year of 2008 /
    by Jia, Lijun
    Published 2009

    Book
  8. 8
    Zheng ba Zhongguo : Zhong wai ming pai Zhongguo shi chang kua shi ji zheng zhan feng yun lu /
    Zheng ba Zhongguo : Zhong wai ming pai Zhongguo shi chang kua shi ji zheng zhan feng yun lu /
    争霸中囯 : 中外名牌中囯市场跨世纪争战风云录 /
    争覇中国 : 中外名牌中国市场跨世纪争战风云录 = Zhengbazhongguo /
    争覇中国 : 中外名牌中国市场跨世纪争战风云录 = Zhengbazhongguo /
    by Wang, Zaiman, Wang, Zaiman
    Published 2001

    Book
  9. 9
    International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets /
    by Bell, Sandra, Bell, Sandra
    Published 2008

    This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.
    Book
  10. 10
    Zhongguo shi chang pin pai bao gao /
    Zhongguo shi chang pin pai bao gao /
    中囯市场品牌报告 /
    中国市场品牌报告 /
    Published 2004

    Book
  11. 11
    International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets /

    Book
  12. 12
    Chan pin zhan lue : wo guo xian ji gong ye fa zhan mo shi tan suo /
    Chan pin zhan lue : wo guo xian ji gong ye fa zhan mo shi tan suo /
    产品战略: 我国县级工业发展模式探索/
    产品战略　: 我国县级工业发展模式探索　/
    by Sun, Chuyin, Sun, Chuyin
    Published 1989

    Book
  13. 13
    Sharing behavior of brand crisis information on social media : a case study of Chinese Weibo /
    by Yang, Changzheng
    Published 2022

    Book
  14. 14
    Product harm crises : main characteristics, consequences, managing and preventing strategies : Asian consumers moral reputational perspective /

    Book
  15. 15
    Research frontiers on the international marketing strategies of Chinese brands /
    by Hu, Zuohao, 1964-
    Published 2017

    Book
  16. 16
    Advances in Chinese brand management /
    Published 2017

    Book
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