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Marketing Science Institute
Suggested Topics:
Quality of products
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Author:
Marketing Science Institute
Suggested Topics:
Quality of products
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1
The voice of the customer /
by
Griffin, Abbie
Published 1992
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2
Diluting beliefs about family brands : when brand extensions have a negative impact /
by
John, Deborah Roedder
Published 1992
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3
A schema unification model of brand extensions /
by
Bridges, Sheri
Published 1992
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4
Asymmetric quality tier competition : an alternative explanation /
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Sivakumar, K
Published 1997
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5
The ownership effect in consumer responses to brand line stretches /
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Kirmani, Amna
Published 1997
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6
The effect of price brand name and store name on buyers' perceptions of product quality : an integrative review /
by
Rao, Akshay R
,
Rao, Akshay R (Akshay Raghavendra), 1958-
Published 1989
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7
Brand alliances as information about unobservable product quality /
by
Rao, Akshay R (Akshay Raghavendra), 1958-
,
Rao, Akshay R
Published 1997
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8
Quality-tier competition : impacts of the "whether" decision and the direction of price change /
by
Sivakumar, K
Published 1995
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Format
Book
8
Call Number
H - Social Science
8
Author
Marketing Science Institute
Bridges, Sheri
2
Rao, Akshay R
2
Rao, Akshay R (Akshay Raghavendra), 1958-
2
Sivakumar, K
2
Griffin, Abbie
1
Hauser, John R
1
John, Deborah Roedder
1
Kirmani, Amna
1
Loken, Barbara
1
Monroe, Kent B
1
Qu, Lu
1
Raj, S. P
1
Ruekert, Robert W
1
Sood, Sanjay
1
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English
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