Fishing with business nets : keeping thoughts on the horizon /

by Möller, Kristian, 1948-
Published 2008

Price image versus price reality : objective and subjective determinants of consumer price perception /

by Anttila, Mai
Published 1979

Essays on capabilities based marketing and competitive superiority /

Published 2003

Consumer price perception : a multi-dimensional analysis of perceived quality and adaptational-level price as determinants of price perception /

by Anttila, Mai, Anttila, Mai, Anttila, Mai
Published 1977