How to kill a unicorn : how the world's hottest innovation factory builds bold ideas that make it to market /
The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Crown Business,
[2014]
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| Edition: | First edition |
| Subjects: |
| Summary: | The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth |
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| Item Description: | Includes index |
| Physical Description: | 289 pages, 16 unnumbered pages of plates : illustrations (some color) ; 25 cm |
| ISBN: | 0804138737 (hardback) 9780804138734 (hardback) : |