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|a Cooper, Donald R
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|a Business research methods /
|c Donald R. Cooper, Florida Atlantic University, Pamela S. Schindler, Wittenberg University
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|a Twelfth edition
|
| 264 |
|
1 |
|a New York, NY :
|b McGraw-Hill/Irwin,
|c [2014]
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| 300 |
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|a xxvi, 692 pages :
|b illustrations ;
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|a The McGraw-Hill/Irwin series in operations and decision sciences
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|a Includes bibliographical (pages 630-651) and index
|
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0 |
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|a Part I: Introduction to business research. 1. Research in business -- 2. Ethics in business research -- 3. Thinking like a researcher -- 4. The research process: an overview -- 5. Clarifying the research question through secondary data and exploration -- Part II: The design of business research -- 6. Research design: an overview -- 7. Qualitative research -- 8. Observation studies -- 9. Experiments -- 10. Surveys -- Part III: The sources and collection of data -- 11. Measurement -- 12. Measurement scales -- 13. Questionnaires and instruments -- Appendix 13a: Crafting effective measurement questions -- 14. Sampling -- Appendix 14a: Determining sample size -- Part IV: Analysis and presentation of data. 15. Data preparation and description -- Appendix 15a. Describing data statistically -- 16. Exploring, displaying, and examining data -- 17. Hypothesis testing -- 18. Measures of association -- 19. Presenting insights and findings: written reports -- 20. Presenting insights and findings: oral presentations -- Case index -- Appendices. A. Business research requests and proposals (with sample RFP) -- B. Focus group discussion guide -- C. Nonparametric significance tests -- D. Selected statistical tables
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| 650 |
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|a Industrial management
|x Research
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|a Bedrijfskunde
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1 |
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|a Onderzoek
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| 650 |
1 |
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| 650 |
1 |
7 |
|a Organisatieonderzoek
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| 655 |
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7 |
|a Leermiddelen (vorm)
|2 gtt
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| 700 |
1 |
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|a Schindler, Pamela S
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| 830 |
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0 |
|a McGraw-Hill/Irwin series Operations and decision sciences
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| 830 |
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|a McGraw-Hill/Irwin series operations and decision sciences
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