André Malraux et la communication : du récit littéraire au storytelling politique /
"Alexandre Eyriès présente ici André Malraux sous un jour nouveau, celui du communiquant politique qui a narré la trajectoire du Général de Gaulle et a contribué à sa reconquête du pouvoir par sa capacité à mettre en fiction la politique. Cet ouvrage montre l'importance du storytelling pol...
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | French |
| Published: |
Paris :
L'Harmattan,
[2013]
|
| Series: | Communication et civilisation
|
| Subjects: |
Search Result 1
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by Eyriès, Alexandre
Published 2013
Published 2013
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Book
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by Eyrie��s, Alexandre
Published 2013
Published 2013
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Book