The impact equation : are you making things happen or just making noise? /
Outlines an approach for building idea recognition and prompting on- and offline communities to take action, sharing strategies for evaluating the actual influence of messages on intended audiences and increasing visibility
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| Format: | Book |
| Language: | English |
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New York :
Portfolio/Penguin,
2012
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Table of Contents:
- Goals. Working with the impact equation
- Ideas. Contrast ; Articulation
- Platforms. Reach ; Exposure
- Network. Trust ; Echo, echo