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|a 658.8/72
|2 23
|
| 100 |
1 |
|
|a Brogan, Chris
|
| 245 |
1 |
4 |
|a The impact equation :
|b are you making things happen or just making noise? /
|c Chris Brogan and Julien Smith
|
| 260 |
|
|
|a New York :
|b Portfolio/Penguin,
|c 2012
|
| 300 |
|
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|a xiv, 271 p. :
|b ill. ;
|c 24 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|
| 500 |
|
|
|a Includes index
|
| 505 |
0 |
|
|a Goals. Working with the impact equation -- Ideas. Contrast ; Articulation -- Platforms. Reach ; Exposure -- Network. Trust ; Echo, echo
|
| 520 |
|
|
|a Outlines an approach for building idea recognition and prompting on- and offline communities to take action, sharing strategies for evaluating the actual influence of messages on intended audiences and increasing visibility
|
| 650 |
|
0 |
|a Creative thinking
|
| 650 |
|
0 |
|a Entrepreneurship
|
| 650 |
|
0 |
|a Internet marketing
|
| 650 |
|
0 |
|a New products
|
| 650 |
|
0 |
|a Social media
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| 700 |
1 |
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|a Smith, Julien
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