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120706s2012 nyua 001 0 eng |
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|a 2012027307
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|a 2012027307
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|a 1591844908
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|a 9781591844907
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|a (NjP)7212254-princetondb
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|a HF5415.153
|b .B75 2012
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|a 658.8/72
|2 23
|
100 |
1 |
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|a Brogan, Chris
|
245 |
1 |
4 |
|a The impact equation :
|b are you making things happen or just making noise? /
|c Chris Brogan and Julien Smith
|
260 |
|
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|a New York :
|b Portfolio/Penguin,
|c 2012
|
300 |
|
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|a xiv, 271 p. :
|b ill. ;
|c 24 cm
|
336 |
|
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|a text
|b txt
|2 rdacontent
|
337 |
|
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|a unmediated
|b n
|2 rdamedia
|
338 |
|
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|a volume
|b nc
|2 rdacarrier
|
500 |
|
|
|a Includes index
|
505 |
0 |
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|a Goals. Working with the impact equation -- Ideas. Contrast ; Articulation -- Platforms. Reach ; Exposure -- Network. Trust ; Echo, echo
|
520 |
|
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|a Outlines an approach for building idea recognition and prompting on- and offline communities to take action, sharing strategies for evaluating the actual influence of messages on intended audiences and increasing visibility
|
650 |
|
0 |
|a Creative thinking
|
650 |
|
0 |
|a Entrepreneurship
|
650 |
|
0 |
|a Internet marketing
|
650 |
|
0 |
|a New products
|
650 |
|
0 |
|a Social media
|
700 |
1 |
|
|a Smith, Julien
|
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