Essays on capabilities based marketing and competitive superiority /
"The eight essays in this book examine different aspects of the relationship between marketing capability and firm performance. Covered themes include, among others, the influence of competitive environment and business strategy on the capability-performance relationship, distribution channel v...
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
[Helsinki] :
Helsinki School of Economics,
2003
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| Series: | Helsingin Kauppakorkeakoulun julkaisuja
52. |
| Subjects: |