Implementing global account management in multinational corporations /

Implementing global account management in multinational corporations /

Bibliographic Details
Main Authors: Arnold, David, Arnold, David, 1955-
Corporate Author: Marketing Science Institute
Other Authors: Birkinshaw, Julian M, Toulan, Omar N (Omar Nohad), Toulan, Omar
Format: Book
Language:English
Published: Cambridge, MA : Marketing Science Institute, 2000
Series:Report (Marketing Science Institute) ; no. 00-103
Report (Marketing Science Institute)
Subjects:
International business enterprises > Management
International business enterprises > Marketing
Marketing > Management
Relationship marketing
Sales management
Selling > Key accounts

Internet

Massachusetts Institute of Technology

Holdings details from Massachusetts Institute of Technology
Call Number: HF5415.2.M37 no.00-103

Columbia University

Holdings details from Columbia University
Call Number: HF5415.13 .A756 2000g

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