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| 008 |
221222t19912022enk||| |o vleng d |
| 020 |
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|a 9781350910294
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| 024 |
7 |
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|a 10.5040/9781350910294
|2 doi
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| 035 |
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|a (OCoLC)ARTFM1356503695
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| 035 |
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|a (UkLoBP)ARTFMBP9781350910294BVL
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| 040 |
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|a UkLoBP
|b eng
|e rda
|c UkLoBP
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| 041 |
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|d eng
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| 245 |
0 |
4 |
|a The Role of Research in Advertising
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| 264 |
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1 |
|a South Melbourne:
|b AFTRS
|c 1990.
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| 264 |
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2 |
|a London:
|b Bloomsbury Video
|b Bloomsbury Publishing.
|c 2022.
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| 300 |
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|a 1 online resource (1 video file)
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| 336 |
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|a two-dimensional moving image
|b tdi
|2 rdacontent
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| 337 |
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|a video
|b v
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
|
| 490 |
1 |
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|a Advertising and TV commercial production series
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| 506 |
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|a Restricted for use by site license.
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| 508 |
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|a Director, Jo Lane ; producer, Marion Cooke
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| 520 |
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|a This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the ways in which the product is advertised. It includes a lively debate which illustrates the ongoing and emotive conflict between the creative process and the requirements of researchers and clients.
|
| 521 |
1 |
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|a 12+
|
| 532 |
0 |
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|a Compatible with accessibility standards for most Level A (Priority 1) and AA (Priority 2) success criteria of the Web Content Accessibility Guidelines (WCAG 2.0) developed by the Worldwide Web Consortium (W3C). With the exception that audio description is not available. All the other audio/video-related elements are supported (synchronised transcripts, captions, play & pause controls, lack of flashing elements etc)
|
| 545 |
0 |
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|a Producer, Marion Crooke ; director, Jo Lane. Presenters, Simon McCall, Roger Barlow.
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| 650 |
|
0 |
|a Advertising
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| 710 |
2 |
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|a Bloomsbury Press
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| 740 |
0 |
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|a Bloomsbury Video Library
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| 830 |
|
0 |
|a Advertising and TV commercial production series
|
| 999 |
1 |
0 |
|i 906d2db7-3bda-4469-97f7-526172bf6201
|l 9979118406603681
|s US-PU
|m role_of_research_in_advertising____________________________________________2022_______aftrsg___________________________________________________________________________e
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