Bricks to clicks : why some brands will thrive in e-commerce and others won't /

Bricks to clicks : why some brands will thrive in e-commerce and others won't /

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Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competi...

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Bibliographic Details
Main Author: Feinleib, David (Author)
Format: Book
Language:English
Published: New York : Apress, [2017]
Subjects:
Branding (Marketing)
Business planning
Electronic commerce
Internet marketing
Public relations
Public Relations
Commerce électronique
Marketing sur Internet
Relations publiques
Stratégie de marque
BUSINESS & ECONOMICS > Management
BUSINESS & ECONOMICS > Reference
BUSINESS & ECONOMICS > Skills
Sales & marketing
branding
public relations
Electronic books

Internet

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Stanford University

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