White space is not your enemy : a beginner's guide to communicating visually through graphic, web & multimedia design /
Publisher's description: Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing t...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Burlington, MA :
Focal Press/Elsevier,
©2010
Amsterdam ; Boston : c2010 |
| Subjects: |
| Summary: | Publisher's description: Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: The basics of effective design that communicates its intended message; Pre-design planning; 13 layout sins to avoid; Basic typography; Working with color; Storyboarding for video, Web, and presentions; Information graphics; Mini art school, all the basics in one chapter; Outputting your work; Finally, the basics of layout, design, and visual communication for print and web in one easy-to-digest book!; "Try This" sections in each chapter include fun, hands-on activities to develop skills. The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links |
|---|---|
| Item Description: | Includes index |
| Physical Description: | 1 online resource (xx, 273 p.) : ill 1 online resource (xx, 273 pages) : illustrations, maps, facsimiles |
| ISBN: | 0240812816 0240812824 9780240812816 9780240812823 |