How I built this : the unexpected paths to success from the world's most inspiring entrepreneurs /
"Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture"--
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Houghton Mifflin Harcourt,
2020
Boston, Massachusetts ; New York, New York : [2020] |
| Subjects: |
Table of Contents:
- Front Cover
- Front Matter
- Half Title
- Title
- Copyright
- Dedication
- Contents
- Introduction
- Part I: The Call
- 1. Be Open to Ideas
- 2. Is It Dangerous or Just Scary?
- 3. Leave Your Safety Zone . . . but Do It Safely
- 4. Do Your Research
- 5. Find Your Co-founder
- 6. Fund the Business, Part 1: Bootstrapping
- 7. Get Your Story Straight
- 8. Fund the Business, Part 2: Other People's Money
- 9. Iterate, Iterate, Iterate
- Part II: The Test(s)
- 10. Go In Through the Side Door
- 11. It's All About Location
- 12. Get Attention, Part 1: Building Buzz
- Introduction
- The call. Be open to ideas ; Is it dangerous or just scary? ; Leave your safety zone... but do it safely ; Do your research ; Find your co-founder ; Fund the business, part 1: Bootstrapping ; Get your story straight ; Fund your business, part 2: Other people's money ; Iterate, iterate, iterate
- The test(s). Go in through the side door ; It's all about location ; Get attention, part 1: Building buzz ; Get attention, part 2: Engineering word of mouth ; Survive the crucible ; Fund the business, part 3: Professional money ; Protect what you've built ; When catastrophe strikes ; The art of the pivot
- The destination. It can't be all about the money ; Build a culture, not a cult ; Think small to get big ; Manage partnership tensions ; Know thyself ; When to sell and when to stay ; Be kind ; What you do with your luck
- Afterword
- 13. Get Attention, Part 2: Engineering Word of Mouth
- 14. Survive the Crucible
- 15. Fund the Business, Part 3: Professional Money
- 16. Protect What You've Built
- 17. When Catastrophe Strikes
- 18. The Art of the Pivot
- Part III: The Destination
- 19. It Can't Be All About the Money
- 20. Build a Culture, Not a Cult
- 21. Think Small to Get Big
- 22. Manage Partnership Tensions
- 23. Know Thyself
- 24. When to Sell and When to Stay
- 25. Be Kind
- 26. What You Do with Your Luck
- Back Matter
- Afterword
- Acknowledgments
- Notes
- Index
- Other Books by Mindy Thomas and Guy Raz
- Back Cover
- Spine