Telecommunications, mass media, and democracy : the battle for the control of U.S. broadcasting, 1928-1935 /
This work shows in detail the emergence and consolidation of U.S. commercial broadcasting economically, politically, and ideologically. This process was met by organized opposition and a general level of public antipathy that has been almost entirely overlooked by previous scholarship. McChesney hig...
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| Format: | Book |
| Language: | English |
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New York :
Oxford University Press,
1993
New York : 1993 |
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| Summary: | This work shows in detail the emergence and consolidation of U.S. commercial broadcasting economically, politically, and ideologically. This process was met by organized opposition and a general level of public antipathy that has been almost entirely overlooked by previous scholarship. McChesney highlights the activities and arguments of this early broadcast reform movement of the 1930s. The reformers argued that commercial broadcasting was inimical to the communication requirements of a democratic society and that the only solution was to have a dominant role for nonprofit and noncommercial broadcasting. Although the movement failed, McChesney argues that it provides important lessons not only for communication historians and policymakers, but for those concerned with media and how they are used |
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| Item Description: | Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History This WorldCat-derived record is shareable under Open Data Commons ODC-BY, with attribution to OCLC |
| Physical Description: | xvi, 391 p. ; 24 cm xvi, 393 p. ; 24 cm xvi, 393 p. ; 25 cm xvi, 393 pages : illustrations ; 25 cm xvi, 393 pages ; 24 cm |
| Bibliography: | Includes bibliographical references (p. 271-376) and index Includes bibliographical references (p. 351-376) and index Includes bibliographical references and index |
| ISBN: | 0195071743 (cloth : acid-free paper) : 0195071743 9780195071740 (cloth : acid-free paper) 9780195071740 |