The business of wine : a global perspective /
"The enjoyable nectar of grapes and the business of bringing it to consumers have already had a long history, but never before has the wine industry seen so much change. The Business of Wine is aimed at anyone with an interest in broadening his or her view of wine to encompass some of the fasci...
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[Copenhagen] : Portland, OR :
Copenhagen Business School Press ; Distribution North America, International Specialized Book Services,
©2008
|
| Edition: | 1st ed |
| Subjects: |
Table of Contents:
- Ch. 1 Market Overview
- Ch. 2. Vineyards of the World
- Ch. 3. Consumer Behavior
- Ch. 4. Product Categories
- Ch. 5. Production
- Ch. 6. History and Development of the Distribution System
- Ch. 7. The Marketing of Wine
- Ch. 8. Companies and How They Compete
- Ch. 9. Legislation and Political Issues
- Ch. 10. The Future Outlook.