Rocket : eight lessons to secure infinite growth /

Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Shultz shares how he took his passion for a little coffee shop in Seattle and grew it...

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Bibliographic Details
Main Authors: Silverstein, Michael J. (Author), Bolden, Dylan (Author), Jacobsen, Rune (Author), Sajdeh, Rohan (Author)
Corporate Author: Boston Consulting Group (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill Education, [2016]
Subjects:

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