Rocket : eight lessons to secure infinite growth /
Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Shultz shares how he took his passion for a little coffee shop in Seattle and grew it...
| Main Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill Education,
[2016]
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| Subjects: |
| Summary: | Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Shultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a "how-to" lesson, and by the end, you'll have what you need to turn your best customers into apostles, cravers, and brand ambassadors. A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers' desires and behaviours in order to deliver intimately rewarding experiences every time they shop--including knowing what they need before they do |
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| Item Description: | Description based on print version record |
| Physical Description: | 1 online resource (xxxiv, 284 pages) |
| Bibliography: | Includes bibliographical references (pages 252-269) and index |
| ISBN: | 1259585433 9781259585432 |
| Access: | License restrictions may limit access |