Ryanair : revolutionizing the airline industry /
In a time of continual crisis for the airline industry, this program is a case study of a carrier that has shown a remarkable ability to rake in the cash: Ryanair. CEO Michael O'Leary, inspired by Southwest Airlines, cites cost-cutting-dirt-cheap fares, low-budget advertising, direct booking, s...
| Corporate Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, N.Y. :
Films Media Group,
[2006], c2003
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| Subjects: |