Diluting beliefs about family brands : when brand extensions have a negative impact /
| Main Author: | |
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| Corporate Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1992
Cambridge, Mass. : [1992], ©1992 Cambridge, Mass. : c1992 |
| Series: | Report (Marketing Science Institute) ;
no. 92-122 |
| Subjects: |