Thomas Sutton papers,
The collection documents Sutton's career as an executive vice president with the company, especially his role in JWT's international expansion and the establishment of global advertising markets. Includes correspondence, printed materials, business reports, advertising brochures, photograp...
| Corporate Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Kit |
| Language: | English Spanish Portuguese |
| Subjects: |
| Summary: | The collection documents Sutton's career as an executive vice president with the company, especially his role in JWT's international expansion and the establishment of global advertising markets. Includes correspondence, printed materials, business reports, advertising brochures, photographs, statistical documents, and pamphlets that provide insight into JWT's international financial matters--budgets, salary structure, stock incentive plans and market shares--as well as personnel policies, client relations, product launches, television advertising projects and marketing research and strategies, seen from the perspective of Sutton's position as JWT chief executive for international operations. The papers also contain marketing plans, evaluations and reports for a number of JWT's international offices, that provide a detailed glimpse into JWT's operations within the respective countries' economic and socio-political contexts. The offices represented herein include Amsterdam, Bogota��, Brussels, Buenos Aires, Caracas, Ceylon, Copenhagen, Frankfurt, Johannesburg, Karachi, Lima, London, Mexico City, Milan, Paris, Rio de Janeiro, San Juan, Santiago, Sydney, Tokyo, Toronto, Vienna and Zu��rich. Key clients include the Eastman Kodak Company; Ford Motor Company; the Hertz Corporation; Honda Motor Company; IBM; Johnson & Johnson; Kellogg Company; Liggett & Myers Tobacco Company; Nestle��; Pan American World Airways; PepsiCo, Inc.; and Unilever (Lever Brothers). While most of the files are in English, some of the documents are written in Spanish and Portuguese |
|---|---|
| Item Description: | Cataloged from inventory |
| Physical Description: | 2200 items (5.8 lin. ft.) |
| Access: | Access restricted |
| Finding Aid: | Finding aid in repository and on the Web |