Corporate diversity : Swiss graphic design and advertising by Geigy, 1940-1970 /
| Corporate Authors: | , |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Baden :
Lars Müller,
©2009
Baden : Lars Müller, c2009 Baden : [2009] Baden : ©2009 |
| Subjects: |
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| 084 | |a J534(522) |2 clc | ||
| 245 | 0 | 0 | |a Corporate diversity : |b Swiss graphic design and advertising by Geigy, 1940-1970 / |c edited by Museum für Gestaltung Zürich ; Andres Janser, Barbara Junod |
| 246 | 3 | |a Swiss graphic design and advertising by Geigy, 1940-1970 | |
| 260 | |a Baden : |b Lars Müller, |c ©2009 | ||
| 260 | |a Baden : |b Lars Müller, |c c2009 | ||
| 264 | 1 | |a Baden : |b Lars Müller, |c [2009] | |
| 264 | 1 | |a Baden : |b Lars Müller, |c ©2009 | |
| 264 | 4 | |c ©2009 | |
| 300 | |a 208 p. : |b col. ill. ; |c 27 cm | ||
| 300 | |a 208 pages : |b color illustrations ; |c 27 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (p. 199-203) | ||
| 504 | |a Includes bibliographical references (pages 199-203) | ||
| 505 | 0 | |a Design as giving form: graphic design and advertising from Basel / Andres Janser -- From a focus on products to a focus on customers: the advertising policies and practices at the Basel Headquarters / Barbara Junod -- Target group oriented corporate communication: Geigy Films / Yvonne Zimmermann -- Geigy graphic design in the United States / Karin Gimmi -- "The clean cool look": Geigy graphic design in the United Kingdom / Andres Janser -- The influence of Swiss graphic design: an American view / R. Roger Remington -- Advertising campaigns : Butazolidin ; "A measurable success" ; Insidon ; Pertofran -- Series : Garden product advertisements ; Geigy-Berater ; Color sample catalogues ; Irgalan advertisements ; "Irgalan and Cuprophenyl advertisements ; "Ring Geigy for service" advertisements ; Delta-Butazolidin leaflets ; Geheimnisvoller mond ; Documenta Geigy: Tiere im Schlaf -- Diversity : Posters for pesticides ; Blotters ; Medomin ; Tanderil ; Insidon ; Tofranil -- Packaging : Retail packaging for pharmaceuticals ; Physicians' samples ; INsecticide and herbicide packaging for the Swiss market ; Insecticide and herbicide packaging for the U.S. market ; Polyethylene containers -- Prestige : Geigy-Werbeabteilung ; Geigy: eine firma und ihre Produkte ; "Geigy forscht für morgen" ; Über Juckreiz und Kratzinstrumente ; Documenta Geigy: Goma ; Die Arbeit im chemischen Werk ; Geigy Catalyst ; Geigy heute | |
| 505 | 0 | |a Design as giving form: graphic design and advertising from Basel / Andres Janser -- From a focus on products to a focus on customers: the advertising policies and practices at the Basel Headquarters / Barbara Junod -- Target group oriented corporate communication: Geigy Films / Yvonne Zimmermann -- Geigy graphic design in the United States / Karin Gimmi -- "The clean cool look": Geigy graphic design in the United Kingdom / Andres Janser -- The influence of Swiss graphic design: an American view / R. Roger Remington -- Advertising campaigns : Butazolidin ; "A measurable success" ; Insidon ; Pertofran -- Series : Garden product advertisements ; Geigy-Berater ; Color sample catalogues ; Irgalan advertisements ; "Irgalan and Cuprophenyl advertisements ; "Ring Geigy for service" advertisements ; Delta-Butazolidin leaflets ; Geheimnisvoller mond ; Documenta Geigy: Tiere im Schlaf -- Diversity : Posters for pesticides ; Blotters ; Medomin ; Tanderil ; Insidon ; Tofranil -- Packaging : Retail packaging for pharmaceuticals ; Physicians' samples ; INsecticide and herbicide packaging for the Swiss market ; Insecticide and herbicide packaging for the U.S. market ; Polyethylene containers -- Prestige : Geigy-Werbeabteilung ; Geigy: eine firma und ihre Produkte ; "Geigy forscht für morgen" ; Über Juckreiz und Kratzinstrumente ; Documenta Geigy: Goma ; Die Arbeit im chemischen Werk ; Geigy Catalyst ; Geigy heute | |
| 610 | 7 | |a J.R. Geigy A.G |2 fast | |
| 610 | 2 | 0 | |a J.R. Geigy A.G |
| 610 | 2 | 7 | |a CIBA-Geigy-AG |x Corporate Design |x Gebrauchsgraphik |y Geschichte 1940-1970 |2 swd |
| 610 | 2 | 7 | |a J.R. Geigy A.G |2 cct |
| 610 | 2 | 7 | |a J.R. Geigy A.G |2 fast |
| 648 | 7 | |a 1900 - 1999 |2 fast | |
| 648 | 7 | |a 1900-1999 |2 fast | |
| 648 | 7 | |a 20th century |2 fast | |
| 650 | 0 | |a Advertising |z Switzerland |x History |y 20th century | |
| 650 | 0 | |a Commercial art |z Switzerland |x History |y 20th century | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising |z Switzerland |x History |y 20th century |2 cct | |
| 650 | 7 | |a Commercial art |2 fast | |
| 650 | 7 | |a Commercial art |z Switzerland |x History |y 20th century |2 cct | |
| 650 | 7 | |a Corporate Design |x Gebrauchsgraphik |x CIBA-Geigy-AG |y Geschichte 1940-1970 |2 swd | |
| 650 | 7 | |a Gebrauchsgraphik |x Corporate Design |x CIBA-Geigy-AG |y Geschichte 1940-1970 |2 swd | |
| 650 | 7 | |a History |2 fast | |
| 651 | 7 | |a Switzerland |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 655 | 0 | 7 | |c k |b Exhibition |c v |a publications |2 aat |
| 700 | 1 | |a Janser, Andres | |
| 700 | 1 | |a Junod, Barbara, |d 1967- | |
| 710 | 2 | |a Museum für Gestaltung Zürich | |
| 710 | 2 | |a Museum für Gestaltung Zürich | |
| 752 | |a Switzerland |2 naf | ||
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